Edgybees

Overview

Edgybees is an augmented reality startup focused on enterprise augmented reality for fast moving camera systems.  This include cameras on drones, cars, military vehicles, and body cameras.  They've found great initial traction among public safety organizations including fire,  search and rescue, disaster response, police departments, etc. with their product showing great value during the California fires and the Hurricane Irma floods.  Other customers they are engaging with are in media, defense, gaming, and other fields where situational awareness is critical. 

Edgybees software platform is flexible, able to work with any full motion camera hardware with the ability for other developers to build upon it.  Features include mapping, markers, and other data layer overlays with new features being continously added.  The team monetizes by selling software licenses per vehicle pilot, people on the ground, and people in the command center. 

The team is based in Palo Alto, California and Israel and currently has around 20 employees.  

Why I like Them

I like them because to date I believe augmented reality has been overhyped without any real application that solve an actual problem.  Edgybees solves the real world problem of situational awareness for when speed and accuracy are critical and thus has a real business built on solving actual customer pain points.  

This is also an area where there is a ton of demand for a solution like this and few competitors.  With more and more cameras everywhere generating a torrent of data, technology like Edgybees is vital in bringing context and identifying what is critical in real time so decision makers can quickly make the correct decisions.  

I agree with the team that drone technology and augmented reality are still in very early days and I can easily see Edgybees becoming a very large enterprise augmented reality and sensor company.

Disclosure:  I have spoken to members of the team.